"First believe in your designs, then women would wear them."
CREATIVE DIRECTOR
MERIEM BELKHAYAT
THE DESIGNER
Meriem Belkhayat is a true gem in the world of Caftan design, renowned for her exceptional talent and exquisite creations that exude Moroccan charm with a contemporary twist. Her designs are nothing short of masterpieces - each piece radiates glamour and sophistication, crafted entirely by hand using only the finest fabrics and crystals to showcase traditional Moroccan craftsmanship at its best.
With an impressive portfolio boasting countless A-list celebrities and even royalty from Morocco and beyond, Meriem's exclusive beaded Caftans have captured hearts worldwide. It comes as no surprise that she has become one of the most celebrated designers not just in Morocco but throughout the Arab World.
What sets Meriem apart is her unwavering dedication to perfectionism; since 2007, she has poured all her creativity into every single creation while keeping an eye on detail like no other designer out there. This commitment to excellence continues driving her success today more than ever before!
OUR STORY
Meriem Belkhayat was raised in an environment that fostered creativity and passion for the arts. Her father, Abdelhadi Belkhayat, is the renowned Moroccan singer while her mother, Saadia Nemmaoui, is known Caftan designer whose atelier was located within their family home. Meriem discovered her passion for creativity at a young age. she found herself drawn to all things related to fashion - needles, scissors and colors were her tools of choice as she honed her skills by designing caftans for dolls.
After completing her Bachelor's degree in Visual Communication from Al Alkhawayn University in Ifrane; Meriem joined forces with her mother where they worked together on developing the family brand into something truly special. With determination and hard work fueling every step along the way- this dynamic duo has created designs that have left audiences awestruck!
Meriem Belkhayat effortlessly combines her creative youth with traditional Moroccan influences in her caftan designs. Her unique style, which encompasses a mix of urban attitude, Moroccan glamour, and boho chic, has garnered international recognition.
THE BRAND
In 2017, Meriem had the opportunity to showcase her talent at some of the most prestigious fashion weeks around the world, including NYFW, LFW, and Mercedes Benz Fashion Week. This exposure further solidified her reputation as a rising star in the Caftan industry.
One of Meriem's most notable achievements was the debut of her first-ever ready-to-wear collection at London Fashion Week for the SS18 season. The collection was met with great excitement and received significant praise, even catching the attention of British Vogue. Being featured in such a prominent fashion magazine made Meriem Belkhayat one of the first Moroccan designers to be recognized in this influential publication.
Meriem's dedication to her craft and unique blend of styles continues to captivate the fashion world, making her a force to be reckoned with in the industry.
Meriem Belkhayat’s vision for her brand is to fuse her innate sense of luxury with craftsmanship. This vision include a dedication to authenticity, innovation, and a commitment to exceeding customer expectations.
