haute couture
ANJUM
Who said the stars don’t cry? Maybe the tears of a star are just rains of love and pain?
Maybe a star is burning so we can see its brilliance? Or a star suffers to reflect her beauty?
A star and a woman both shine but in different universe. This is a collection inspired by stars for stars, ANJUM.
Modern and Classic, Old and New, from generation to generation Moroccan Caftan is seen as piece of Art. The “Anjum” couture collection inspired from stars, galaxies, and cosmic phenomena can lead to a range of imaginative and unique designs. Each piece in this collection reflects the elegance, brilliance, and mystique of stars, constellations, and cosmic phenomena.
Glimmering silvers and golds that mimic the sparkle of stars. Soft pastel shades inspired by nebulas and galaxies. The choice of fabrics and textures was crucial in conveying the celestial theme. Flowing chiffon and silk representing the fluidity of space. Embellishments like sequins, crystals, and metallic thread to capture the twinkle of stars.
The designs capture the mystique and grandeur of the universe, the caftans with intricate beadwork resembling constellations, also structured silhouettes with angular lines reminiscent of star formations. Key Pieces of the collection are flowing caftans in pastel shades, transitioning from one color to another, mimicking the vibrant hues of interstellar clouds. Statement accessories like belts featuring moons, stars, and comet motifs.
The runway presentation of our Moroccan Heritage in GICW fashion week was a sensory experience especially with the projection of Moroccan visuals on the runway backdrop directed by famous Lokesh Sharma.
LOOKS
CAMPAIGN
Models – Miss Diva 2020 / Miss Universe 2020 Runner up @adline_castelinofficial
Miss India 2019 / Miss World 2019 (Runner Up) @sumanratanrao
Production – @fashmobofficial Photography – @siddharthpruthiphotography Cinematography – @shubhamsharma_photography Makeup Artist – @anjubalasingh Styled by – @artcantbebothered
Directed by – @lokeshsharmaofficial
EXPLORE THE BACKSTAGE
THE LOCATION
As a team,
we had the honor of visiting, exploring and shooting our collection in Amer Fort. We would like to thank Indian Authorities and Lokesh Sharma for their precious help.
Amer Fort is a fort located in Amer, Rajasthan, India.Located high on a hill, it is the principal tourist attraction in Jaipur.
Amer Fort is known for its artistic style elements. With its large ramparts and series of gates and cobbled paths, the fort overlooks Maota Lake, which is the main source of water for the Amer Palace.
Amer Palace is great example of Rajput architecture.
Some of its buildings and work have influence of Mughal architecture. Constructed of red sandstone and marble, the attractive, opulent palace is laid out on four levels, each with a courtyard.
(Source: wikipedia)
VIDEOS
ANJUM
Spring Summer 2023 Collection Finale
GICW Catwalk